You and I both know, that the thought of turning your passion into a full-fledged business is exhilarating but also a smidge overwhelming. So, I’ve put together this starting a coaching business checklist that’s like a fine Bordeaux for aspiring coaches—it only gets better as you delve in. Cheers!
Picture this: you’re at a wine-tasting event. You wouldn’t expect them to serve the same red wine to every single person, right? No. They will have different varieties that suite different tastes, and not every winery offers the same types of wine. They craft their wines based on where they’re located, the weather, the types of grapes that do well there, and the types of wine lovers they want to attract.
The same goes for your coaching business. Knowing your niche is the starting point of a successful coaching career.
And just so we are on the same page, a niche is a section of the market you want to serve. You can read the full definition here.
The key is to niche down to a small enough section of the market that you can stand out and have an impact, but big enough that there are still plenty of people to serve.
Spoiler alert: it’s really hard to niche down too much. Most people are not niching down enough in their coaching business.
Tips for finding your coaching business niche with our starting a coaching business checklist:
The aim is to combine your skills and market needs into a niche that makes you the sommelier of your field.
What does it mean to validate your coaching business? If we go back to the wine analogy, if you’re about to plan a vineyard, you’re probably going to check the soil and the climate first, right? That’s what you’re going to do with your idea or offers in your coaching business if you follow our starting a coaching business checklist.
You don’t want to put all your time and energy into creating something that no one actually wants. But if you haven’t even started your business yet, how can you find out if your offer or idea will work? Let’s find out in the tips below.
Their feedback is like that first sip—critical for the experience that follows.
Ah, the part we’ve all been waiting for—what’s on the menu? In coaching, it’s vital to have a variety of offerings that cater to different needs and budgets. Let’s split this up into 4 categories that are all based on the price of the offer, and also how much of your time it takes for you to deliver those offers. The higher the ticket more time and more access clients/customers are going to get to you.
You want your brand to be as memorable as that wine you can’t stop thinking about from your college trip to Barcelona in 2005.
Your logo is the first impression people get of your brand, kind of like the label on a wine bottle. It’s what people remember and recognize, so make it count.
Any group of people is going to be a diverse and dynamic group, but they often gravitate towards certain aesthetic choices. Think about the color schemes popular on Instagram or Pinterest, and consider how these might fit into your brand’s palette.
Remember the last time you bought a bottle of wine that you’d tried before? You expected it to taste just like the last one you had—and it did! Consistency builds trust and reliability.
Remember, consistency is key, just like how a bottle of wine should taste the same each time you buy it. (Wow we are really sticking with the wine analogy here aren’t we?)
First of all… I might have taken the LSAT’s, but I never went to law school. So please seek out a lawyer if you need to. This isn’t legal advice. Just some general tips for what you need to watch out for with our starting a coaching business checklist.
Alright, time to get a bit serious. You wouldn’t drive after too many glasses of wine, and similarly, you wouldn’t want to start a business without sorting the legalities.
A business without content is like a wine cellar without wine—pretty useless. Your website is your wine label; it’s what people see first. But ya also gotta fill that bottle.
Content nowadays can mean everything from blog posts to TikTok videos and everything in between.
But right now we are talking about you website, and blog.
You do not HAVE to have a blog, but I would suggest trying to get at least maybe 5-10 blogs posted to show your expertise and also help yout SEO. You wanna get found on Google, right?
Quality over quantity, my friends. One great blog post can do more than ten mediocre ones.
Social media is your wine club—the place people go to learn more, share experiences, and find out what’s new. (and we are really still going with this wine metaphor, hope you love it.)
If you have a business then you gotta be on social media. And while some people will tell you to try to be everywhere, I will have to beg to differ. Choose 1-2 platforms that are going to be your focus, and stick to them until you feel confident enough in your content and skills to branch out.
I know people will tell you how you can easily repurpose content between platforms, but unless you understand those platforms you’re gonna do it wrong and it won’t be worth the time.
However there is a caveat. You SHOULD go to each platform that is popular and you may want to use someday and at least claim the username or url you want for your brand.
You’ve got their attention; now it’s time to lead them down the rabbit hole, or should I say, the wine cellar?
If you want the sales on autopilot everyone is talking about, you gotta have a sales funnel with email marketing. The first step is to create a lead magnet that people can sign up for free. Then automate 5-8 follow-up emails that add value and pitch your product/service.
I recommend ConvertKit as your email service provider to get started because it’s easy to use and can grow with you. Other options include Mailerlite and Flodesk.
Honestly this is my least favorite part. I love making the money, but actually dealing with the finances is another thing. That’s why I use two tools that help me track and take care of all my financial obligations like taxes, sending invoices, expenses, and more.
Those are Honeybook for a client management system and Quickbooks for help with bookkeeping and taxes.