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Sales Funnel for Coaches: 3 Important steps to Get Started

Sales funnel for coaches
Picture of Morgan Battista

Morgan Battista

Marketing expert with 10 years of experience and owner of Pleasant View Media.

Ready for the leads and sales on autopilot you’ve heard other coaches talk about? You’re about to make that your reality too. A sales funnel for coaches will help you break through to the consistent leads and sales you’ve been dreaming of so you can hit that five-figure month over and over again predictably.

Building a sales funnel might seem like a daunting task that’s too tech-savvy or intricate. However, it can be incredibly straightforward with the right tools at your disposal. The three tools I’m about to introduce could be ideal for some, while not fitting the needs of others. It all boils down to what your business requires.

But before we dive into the strategies, tools ,and their application, it’s crucial to understand the importance of having a sales funnel and the preliminary steps we need to tackle before we begin crafting it with our sales funnel for coaches.

Just so you know, this post may contain some affiliate links. This means if you make a purchase using one of my links, I receive a commission at no additional cost to you.

What's a sales funnel for coaches?

Let’s get into the world of sales funnels!

They’re like the backbone of your online coaching business, silently working behind the scenes to make magic happen. Now, if you’re a coach, you might be pondering, “What on earth is a sales funnel for coaches, and why should I have one?” Buckle up, because you’re in for an enlightening ride!

A sales funnel for coaches is like having a friendly virtual assistant who’s always on duty, guiding your potential clients smoothly from the “Hey, who’s this awesome coach?” stage to the “Shut up and take my money!” moment. It’s a structured journey that takes a curious visitor from first interaction to happy paying client, all while showcasing the immense value you bring to the table.

Now, let’s break it down a bit:

1. Awareness: Your funnel kicks off by spreading the word about your amazing coaching services. This is where a potential client stumbles upon your insightful blog post, engaging social media content, or perhaps a well-placed ad. They get a taste of your coaching style and the value you offer, and voila! They’re intrigued.

2. Engagement: Now that you’ve tickled their curiosity, they might sign up for your newsletter or follow you on social media to learn more. This is where you keep dazzling them with your knowledge and insights, building a relationship and nurturing their interest.

3. Conversion: Time to make that bank. This is when your dream client makes that decision to work with you.

Now, onto the golden question: why do you need a sales funnel?

First off, having a sales funnel in place is like having a 24/7 salesperson who never calls in sick. It’s tirelessly working to attract, nurture, and convert potential clients, allowing you to focus on what you do best – coaching!

Secondly, it helps in sorting the wheat from the chaff. Not everyone who enters your funnel will be a good fit, and that’s okay. Your sales funnel will help filter out those who are not quite ready or not the right fit, saving you time and energy in the long run.

Lastly, it’s all about scaling up! A well-oiled sales funnel allows you to reach and help more people, growing your business, and amplifying your impact.

In a nutshell, a sales funnel for coaches is your silent partner in building a thriving coaching business. It’s not just about making sales; it’s about creating meaningful relationships and providing value every step of the way. So, if you’re serious about taking your coaching business to the stratosphere, setting up a sales funnel should be at the top of your to-do list!

And remember, while the idea of setting up a sales funnel might seem daunting at first, with the right strategy and tools, it can be a breeze. So, are you ready to funnel your way to success?

Why do you need a sales funnel?

First off, having a sales funnel in place is like having a 24/7 salesperson who never calls in sick. It’s tirelessly working to attract, nurture, and convert potential clients, allowing you to focus on what you do best – coaching!

Secondly, it helps in sorting the wheat from the chaff. Not everyone who enters your funnel will be a good fit, and that’s okay. Your sales funnel will help filter out those who are not quite ready or not the right fit, saving you time and energy in the long run.

Lastly, it’s all about scaling up! A well-oiled sales funnel allows you to reach and help more people, growing your business, and amplifying your impact.

In a nutshell, a sales funnel for coaches is your silent partner in building a thriving coaching business. It’s not just about making sales; it’s about creating meaningful relationships and providing value every step of the way. So, if you’re serious about taking your coaching business to the stratosphere, setting up a sales funnel should be at the top of your to-do list!

And remember, while the idea of setting up a sales funnel might seem daunting at first, with the right strategy and tools, it can be a breeze. So, are you ready to funnel your way to success?

Ok, cool. Let's do this. Tell me the steps to build a sales funnel for coaches.

Step 1: Niche & Offer Discovery Before you set sail, it’s crucial to have your compass pointed towards a clear niche and offer. If you’re already rock-solid on this, skip ahead. If not, here’s a quick remedy to get you on track:

  1. If the niche puzzle has you baffled, follow your heart. Passion fuels persistence, paving the way to success.
  2. Uncertain about your offer? Design a nurturing funnel to introduce and engage your audience. When your offer is ready to see the daylight, you’ll have an eager audience awaiting.

Step 2: The Lead Magnet Magic With your offer in place, it’s time to conjure up a captivating lead magnet. This is your golden ticket to growing your list while offering a sneak peek into the value you bring to the table. Whether it’s a riveting eBook, a handy checklist, or an enlightening webinar, ensure your lead magnet is a taste of the transformation you promise.

Creating Your Lead Magnet In the 2023 digital realm, AI like ChatGPT is a tempting ally in content creation. It’s a fine companion for inspiration or even drafting your lead magnet, provided you have the expertise to validate and fine-tune the content.

Designing Your Lead Magnet PDFs, videos, or quizzes – choose your medium. Platforms like Canva, Loom, and Interact are your friends in this venture, simplifying the design and delivery of your lead magnet. And if live events like webinars or workshops are your jam, delve into my paid course, Flourishing Funnels, to master the setup.

Step 3: Email Sequence Extravaganza Email marketing is your golden goose for two glaring reasons:

  1. It’s a money magnet with an ROI of $36 for every dollar spent.
  2. It’s your digital real estate, untouched by the whims of social media or search engine algorithms.

Let’s craft some emails! A short sequence of five emails is a solid start. Each email is a stepping stone, leading your audience closer to the treasure – your offer.

Step 4: Landing Page Layout Your landing page is the gateway to your lead magnet. Keep it crisp with a compelling headline, a succinct subheading, and a bold CTA button, all visible without the need to scroll.

Step 5: Thank You Page Twist Post opt-in, usher your audience to a thank you page that delivers more than just gratitude. Offer your lead magnet, sprinkle in some extra value, and if you’re feeling adventurous, introduce a low-ticket upsell to warm them up for future purchases.

Bonus: Your Next Leap Alright, business buddy, it’s action time! Venture forth, construct your funnel, automate your operations, and embrace the awesomeness that’s you. Need more guidance? I’m just a click away for a free consult to explore how we can elevate your funnel game together. 

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